Genesys
CASE STUDIES
Genesys - Transforming CX and EX Solutions with Conker
The Client
Genesys, a leading software development company specializing in enhancing Customer Experience (CX) and Employee Experience (EX), embarked on a transformation journey under the leadership of Julian, their Marketing Director.
Julian recognized the need to reposition Genesys from being perceived solely as a solution for contact centers to a comprehensive CX and EX solution provider for all types of businesses. Seeking expertise to drive this change, Julian turned to us for assistance.
The Challenge
Genesys faced the challenge of shifting its brand perception and messaging within the competitive technology landscape. They aimed to expand their reach beyond contact centers and target a broader spectrum of businesses.
Julian needed a partner who could not only generate leads but also help redefine Genesys’s strategy and messaging to align with this new vision.
The Solution
Upon engaging with Genesys, Conker swiftly assessed the situation. We understood that the transformation required a holistic approach. To kickstart the campaign, we collaborated closely with Julian to craft a new messaging strategy that highlighted Genesys as a comprehensive CX and EX solution provider for businesses of all sizes.
In the first month of our partnership, Conker’s dedicated efforts bore fruit. We successfully generated 24 sales meetings, resulting in a remarkable $810,000 added to Genesys’s pipeline. This initial success demonstrated an impressive ROI of over 450% for our services.
Conker’s team excelled at securing sales calls with industry giants, including AT&T, BBVA, Volkswagen, AIG, and TIGO. We ensured that these calls were with key decision-makers, including CEOs, COOs, and CTOs, providing Genesys with the opportunity to pitch their transformative solutions directly to those who could drive change within their organizations.
Furthermore, Conker didn’t stop at lead generation. We collaborated closely with Julian to fine-tune Genesys’s messaging and positioning. By effectively communicating their capabilities as CX and EX solution providers for all businesses, we helped them rebrand and reposition themselves within their target market.
How Things Are Today
Today, Julian continues to partner with Conker to further enhance Genesys’s market presence. Our ongoing efforts have resulted in consistently scheduling over 20 sales appointments per month for Genesys’s Business Development Representatives (BDRs). This consistent lead flow has empowered Genesys to continue expanding its client base and reach new heights in the CX and EX technology space.
Through our collaboration, Genesys has successfully transitioned from being known solely for contact center solutions to being recognized as a versatile CX and EX partner for businesses across industries. The success of this transformation highlights the impact of a strategic partnership between Genesys and Conker in achieving not only short-term lead generation goals but also long-term brand transformation and market leadership.